We’ll schedule a quick chat or a discovery call to go over the details of your project.

Once I’ve gathered all the details and defined the scope of work, I’ll send you a custom proposal containing the final project cost and timeline.

Based on your questionnaire, I’ll shape the creative direction for your brand.

This also include a strategic foundation to help clarify your positioning and guide the visual approach.

From there, I’ll develop 2–3 mood boards to explore the look, feel, and overall direction of the brand.

If you’re happy to proceed, I’ll prepare a design agreement and send over an invoice for the initial payment.

This will ensure that the approved
scope of work is completed within
the agreed timeline.

Once the direction is approved,

I’ll begin building your visual identity.

You’ll receive a brand presentation.

We’ll then refine the work through up to 2–3 rounds of revisions.

If you’ve chosen any add-ons, those will be designed during this stage as well.

A few days before our project begins,

I’ll set up your personalized Notion workspace. This is where you’ll be able to track every part of the process.​

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At the beginning of the project, you’ll be asked to complete an in-depth questionnaire. This will serve as the foundation for the creative direction and the overall design.

After the final approval and remaining payment, I’ll prepare and deliver all of your final files, ready for both digital and print use. If your package includes it, you’ll also receive a brand guidelines document to help you use your new identity consistently and confidently.